Homepage Clarity Diagnostic for MSPs
Find Out What Prospects See in 30 Seconds
A 5-7 minute Loom video showing exactly what prospects see in 30 seconds—and why they're choosing your competitors instead of you.
$297
Delivered within 3 business days
Full refund if you don't have an "oh shit" moment
You Know You're Better Than Your Competitors. Your Prospects Don't.
Because when they land on your homepage, they see the same language they've seen on the last five MSP websites:"Proactive IT solutions for growing businesses.""Your trusted technology partner.""Comprehensive managed services with 24/7 support."And they move on. Or worse—they call you, waste your time in discovery, and then go with someone cheaper because they couldn't see what made you different.This isn't a "your website is ugly" problem.Your site probably looks fine. Professional. Clean.This is a clarity problem. And it's measurable.You’re not sloppy. You’re just hard to understand quickly, and in a market where buyers skim before they listen, that costs you sales opportunities you probably should have won.
The 30-Second Clarity Test
When I analyzed 100+ MSP websites, only 15% passed this test:Can a cold prospect land on your homepage and understand—in 30 seconds or less—who you serve, what specific problem you solve, and why you're different from competitors?The other 85% failed for predictable reasons:
--65% used "proactive" as a differentiator (it's not)
--70% claimed to be "comprehensive" (so does everyone else)
--86% showed no clear vertical focus or specialization
--60% buried their value proposition below the foldIf you're in that 85%, you're losing deals before you even know they're evaluating you.Because research shows that 92% of B2B buyers start their buying process with at least one vendor already in mind. And if your message sounds like everyone else's, you're never that vendor.That's exactly what this diagnostic shows you: whether your homepage passes the 30-second test, where it fails, and what to fix first.
Here's What You Get:
The 30-second clarity test results (with timer running)What I understand about your business in 30 seconds vs. what's still unclear✓ The generic language patterns costing you deals
The exact words and phrases prospects have seen on every other MSP site✓ Your buried differentiation (if it exists)
The operational evidence hiding in your About page, case studies, or service descriptions that should be on your homepage✓ Your forcing function diagnosis
Whether vertical focus, compliance expertise, or operational discipline creates real differentiation—or whether you're genuinely a generalist✓ Specific positioning recommendations
What your homepage should lead with instead
Example headlines based on what I actually found✓ Your next steps
Whether you need extraction work (differentiation exists but isn't articulated), strategic work (need to build a forcing function first), or just better words
The Diagnostic Is Delivered As:
Private Loom Video
Screen recording with my voice walking through your site in real-time. You can watch it, share it with your team, and reference it as many times as you need.Timestamp Breakdown
Key moments tagged so you can jump to:
--The 30-second test results
--Buried differentiation findings
--Recommended positioning fixesWritten Summary
Bulleted recap of:
--What's working
--What's costing you deals
--Immediate fixes you can implement
--Whether you're ready for deeper messaging work (or need strategic work first)
This Diagnostic Is For You If:
✓ You're an operationally mature MSP (10+ employees, $1M+ revenue)✓ You deliver excellent service but struggle to communicate your value✓ You lose deals to competitors you know you're better than✓ Your team can't explain what makes you different in one sentence✓ You suspect you have differentiation but it's not showing up in your messaging✓ You want an outside perspective before investing in a full rebrand or website overhaul
This Diagnostic Is NOT For You If:
✗ You're a brand-new MSP still figuring out your market✗ You're looking for design feedback (this is messaging-only)
✗ You want me to tell you your site is great (I'll tell you the truth)✗ You're not willing to hear that you might not have clear differentiation yet
Why This Works
I've spent 13+ years in IT and B2B services—including time inside MSPs and consulting firms. I've reviewed hundreds of MSP websites, analyzed messaging for operationally mature firms from $2M-$20M revenue, and built the Clarity Advantage methodology after seeing the same patterns repeat: excellent delivery, invisible differentiation.I know the patterns.I can spot buried differentiation in 3 minutes. I can tell you if your "strategic IT partner" positioning is real or just marketing fluff. I can identify your forcing function even when you don't know you have one.And I can show you—on video, in your actual website—exactly what prospects see that's making them choose someone else.
What Happens After You Get Your Diagnostic?
Three paths:
Path 1: You Implement the Fixes Yourself
The diagnostic gives you specific positioning language and recommendations. You take it to your team or your web designer and implement it.
Cost: Just the $297 diagnostic.
Path 2: You Need Deeper Extraction Work
The diagnostic revealed real differentiation—it's just buried in operations, not visible in messaging.Next step: VIP Day: Messaging Clarity ($1,497)
In one focused day, we extract what you've built operationally and translate it into positioning that passes the 30-second test.
You walk away with: clear positioning, team-aligned language, and messaging that differentiates before the sales call.Path 3: You Discover You Need Strategic Work FirstThe diagnostic reveals you don't have a forcing function yet—you're genuinely a generalist without clear operational differentiation to extract.Next step: Strategy Session (complimentary for diagnostic clients)
We'll talk through:
✓ Which vertical, compliance framework, or market focus makes strategic sense
✓ Your team can't explain what makes you different in one sentence
✓ You suspect you have differentiation but it's not showing up in your messagingI won't sell you positioning work when there's nothing to position yet. That's not how this works.
The Guarantee
If you watch the diagnostic and think "this told me nothing I didn't already know," just reply to the delivery email and I'll refund you.No questions asked.IIf you watch the diagnostic and think 'I already knew all of this,' I didn't do my job.
Get Clarity in 3 Days
$297
Why $297?You could hire an agency to audit your messaging. They'll charge $5,000+, take 6 weeks, and deliver a deck you'll never read.Or you could lose another deal to a clearer competitor. That's $50K-$150K in ARR gone.Or: $297. 3 days. One video showing exactly what's broken.
How It Works
1. Purchase → Get order confirmation
2. Send your URL → Reply with your homepage link
3. Get your diagnostic → Delivered via Loom in 3 business days
4. Watch & decide → DIY it, book a VIP Day, or get strategic help
About Margaret Concannon13+ years in IT/B2B services. Built The Clarity Advantage after analyzing hundreds of MSP websites and seeing the same pattern: excellent delivery, invisible differentiation.I find what makes you different (if anything does) and tell you whether prospects can see it.Sometimes that means your differentiation is real but buried. Sometimes it means you need to build it first.Either way, you'll know where you stand.
FAQs
Common Questions
Q: Just homepage or whole site?
A: Homepage-focused (where the 30-second test happens), but I'll check About/Services/Case Studies if hunting for buried differentiation.
Q: Will you write my copy?
A: No. I'll give positioning recommendations and example headlines. For full copy, that's the VIP Day.
Q: What if I have no differentiation?
A: I'll tell you honestly and explain what to build first. I won't sell you positioning when there's nothing to position.
Q: What if I disagree with your assessment?
A: Ask for a refund. If the diagnostic doesn't land as true, I didn't do my job.
Q: Do you do non-MSP diagnostics?
A: Sometimes. If you're a technical services firm (IT, cybersecurity, systems integrator), same methodology applies
Find Out What Prospects See in 30 Seconds
One lost deal costs you $30K-$75K over 12 months. This diagnostic costs $297.
© 2026 Margaret Concannon | Homepage Clarity Diagnostic for MSPs| [email protected]